Logo Qoot

by CHLOE. Unveils First Ever Edible Vegan Billboard


Ahead of by CHLOE.’s Oxford Circus store opening, the brand created a unique billboard on 14th of June that food lovers could literally feast their eyes on. Made from the freshest fruits and vegetables, members of the public were able to choose an item straight from the billboard, and exchange for one of by CHLOE.’s signature Guac Burgers. All fruits and vegetables from the billboard were donated to the FareShare charity, the longest running food redistribution organisation, committed to feeding one million people every week.

The US based import isn’t slowing down, with another venue set to open its doors at Icon at The O2 in July.