To be the leading Operator and Investor in the F&B Sector in Europe, Middle East & Beyond. Leveraging high potential brands to deliver the most profitable portfolio. Sustaining excellence in Quality, Innovation and Customer Satisfaction.

Quality, Innovation and Customer Satisfaction

Our Mission


  • Offering consumers leading high value-for-money products in the F&B sector in Europe, Middle East & Beyond.
  • Maximizing our share of leisure through providing unparalleled customer experience.
  • Infusing our people with talent, energy and passion.
  • Creating outstanding value for our shareholders and partners.
  • Making a positive impact where we operate.
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We are humble

We put needs of others before our own and place less importance on the self. We help each other, appreciate talents of others, compliment them, don’t judge or compare them, seek guidance when in doubt, remain open for feedback & learning in a positive manner.

We insist on integrity

Having integrity means doing the right thing in a reliable way. It’s a personality trait that we admire, since it means a person has a moral compass that doesn’t waver. Honesty and trust are central to integrity.

We excel in Customer Service

We serve and help customers in efficient and friendly way. We try to do our best to ensure customers are satisfied by providing good service, food quality, timeliness, consistency, reliability, experience and convenience.

We empower and engage

We allow everyone to have a voice and encourage transparent communication from the top down and bottom up. We have shared sense of purpose and belief on the mission that leads us to actions and eventually desired results.

Company Values

Company Values

We recognise and reward

We value the work done by our people by recognizing their efforts and rewarding the results that they achieve. We motivate and inspire people to make them accountable to improve their own performance.

We create value

We create value for the company by providing benefits to customers that are more than the cost they bear. We keep our standards high but costs low and pass on the same to our customers in order to increase our market share and profitability.

We are responsible

We share the generated value with our people & society and support their families while enhancing their quality of life. We create sustainable future for our people and environment.